Fed up with poor quality content that does nothing to move the needle?
I've worked with dozens of tech companies over the last decade and I see the same problems again and again:
❌ SEO agencies handing in a keyword spreadsheet and generic briefs.
❌ Dozens of freelancers churning out hundreds of blogs but "content is not working".
❌ Lack of internal expertise to scale SEO content and efforts.
Without a full-funnel, product-led, and customer-led content strategy, you end up degrading your website with tons of content that brings no traffic or traffic that doesn't convert.
Customer Listening: Speaking your ICP language and discovering your product value propositions is the first step to creating compelling content that converts.
Website, UX & Messaging Review: Technical audits help ensure a solid foundation to build your SEO strategy, while UX reviews and CRO optimizations move the user from landing page to demos and leads in a clear and compelling funnel.
Sales Enablement Content: Rather than starting with keyword research and blog posts for SEO, we start with a sales enablement content to reduce friction in your sales process.
Product Marketing Pillars: Structuring your content into topic clusters as a resource library is not only the fastest way to build massive audiences, but turns customers into fans.
Authority Content: Based on customer research, search intent, and subject matter expertise calls with infographics, we have a track record of ranking 60% of our content on Page 1.
High-impact brand + messaging strategy based on customer research with industry-leading frameworks.
✓ Stakeholder Interviews
✓ Voice of Customer Research (VoC)
✓ Social Media Listening
✓ Brand playbook with core positioning, messaging & proposition
✓ Conversion copy
Most SEO agencies give you a spreadsheet of keywords and call it good. Not us. a comprehensive technical + content pillar strategy:
✓ Technical review + improvements
✓ Analytics scrub + corrections
✓ Full site content audit
✓ Keyword gap analysis + research
✓ CONTENT FUNNEL MAPPING
✓ HUB AND SPOKE STRATEGY
✓ Website ux review
✓ audience and messaging review
EXAMPLE
Our all-inclusive, done-for-you brand and content strategy package includes:
✓ Content research + strategy
✓ Pillar and topic identification
✓ White papers
✓ SEO blog articles
✓ Case studies
✓ Email newsletters
✓ Content briefs
✓ DISTRIBUTION ON SOCIAL/EMAIL
Our all-inclusive, done-for-you brand and content strategy package includes:
✓ Full link scrub + audit
✓ Target link type identification
✓ Target page identification
✓ BUILDING LINKABLE ASSETS
✓ Link acquisition + tracking
EXAMPLE
✓ How to create content to best match what your ideal customers are searching for
✓ How to plan content pillars
✓ How to craft authority content
✓ How to vet and hire writers
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